It is typical for email marketing campaigns to top the 2% conversion rates typically expected from direct mail. In fact, email delivers the highest return-on-investment across marketing mediums by an eye-popping margin of $57.25 for every dollar spent on it in 2005, according to the Direct Marketing Association “The Power of Direct Marketing”(October 2006). Not only that, but email is delivering sales at an average cost per order of less than $7! Compare this to the average costs per order of $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs, according to the Shop.org “State of Retailing Online 2007” (September 2007). These facts further support our belief that email marketing can be the highly lucrative tool that will take your business to the next level. The key to such success is knowing how to use email marketing. iContact offers several resources that help you learn how to effectively use email marketing in order to substantialy impact your bottom line.
Resource #1: iContact’s 35-Page Free Report iContact has developed a free report, “The Top 10 Secrets to Leverage Email Marketing for Your Business and Blow Away Your Competition”, that you can download today. This report is a goldmine for those who are new to email marketing and are eager to hit the ground running. Here are just a few of the subjects covered in the free report: - The Ten Most Important Tips for Email Marketers
- What is Permission-Based Email Marketing?
- The Five Step Process of Permission-Based Email Marketing
- Email Marketing Best Practices
- HTML, Plain Text, or Both
- Email Sending Frequency
- Building Your Lists
- Understanding Blacklists
- Words to Avoid
- Reducing Bounce Rates
- The Pros and Cons of Double Opt-In
Resource #2: iContact’s Live, Free Webinar iContact offers an educational webinar every Tuesday and Friday. An experienced iContact staff member will walk you through an overview of iContact, and help you get all of your questions answered and learn exactly how to create messages. Each iContact webinar is 60 minutes in total duration with 30-40 minutes of instructional content followed by 20-30 minutes of Q&A. During the webinar an experienced iContact staff member will show you: - Where to find commonly used iContact features
- How to use the iContact Assist feature
- How to create a list and add a welcome message
- How to add contacts quickly and easily
- Success tips for creating a message
- How to track the success of messages you have sent
In order to access the webinar, you need to have an iContact account.
 Questions?
If you have any questions or need help, please contact our Support Team or call us at (877) 968-3996. | 
